I build the AI systems that make business owners money — and make their best people unstoppable.
You saw me break down how I do it. I've built AI operating systems for dozens of companies — custom agents that take the work bleeding your team's hours and hand it back as revenue. Book an AI Assessment and I'll study your operation, show you exactly where AI pays off first, and give you the plan to do it.
A working session with the engineer who builds them — for companies doing $1M+ a year.
WHY ME
I don't theorize about AI. I ship it — into real businesses, making real money.
I've spent fifteen years building software and a decade running marketing operations across dozens of companies. Over the last few years I've built AI operating systems for business after business — custom agents, built by hand with the same tools the industry is racing to adopt, doing work that used to need a headcount. I architected and shipped my own platform, Mavrick, entirely myself, end to end. I'm not a consultant reading about AI. I'm the engineer building it.
Here's one example of what that looks like in practice. Speed-to-lead: 78% of buyers go with whoever responds first, the median company takes 42 hours, and only 7% hit the five-minute mark — where you're up to 21% likely to qualify a lead versus 2.3% after a day. A roughly 9× swing on response speed alone. I built an AI coworker that closes that gap completely. That's one role, found and automated. On the assessment, we find the rest of them in your business.
WHAT I BUILD
Custom AI agents that do the work — not chatbots that make more of it.
Most “AI tools” hand you one more thing to manage. I build agents that take a job off your team's plate and own it end to end. Here's the kind of work I've put AI on:
Built by hand, with the real tools
I build custom AI agents with Claude Cowork and OpenAI Codex — the same stack the industry is racing to adopt. You're working with someone who ships with them daily, not someone reading about them.
AI operating systems, not point tools
I've built complete AI operating systems for dozens of businesses — agents that connect to your lead sources, CRM, and calendar and run real work, not isolated demos.
Proven on my own platform
I architected and shipped Mavrick entirely myself — an AI coworker who calls new leads in under 60 seconds, qualifies, books, and follows up. Living proof I build AI that works in the wild.
Pointed at the money
The skill isn't automating everything — it's knowing what to automate. I find the work that's quietly costing you revenue and put AI exactly there.
That's what the assessment is: I bring this lens to your operation and find where AI pays off first.
Built for established businesses doing $1M+ a year
I work best with owners running real volume — because that's where AI creates the biggest return, fastest. If you're doing over $1M a year and you know you're leaving money on the table where AI should be working, this is for you. The businesses I help most:
- →Personal injury and law firms measuring intake speed against the case across town
- →Home services teams whose leads fill out three forms in five minutes
- →Insurance and financial offices where the first call writes the policy
- →Lead-gen agencies who want their clients to think the team is superhuman
Doing under $1M? I'd love to help, but I'm not the right fit yet — you'll get more from the free product than from a custom build.
Book Your AI Assessment →WHO YOU'LL WORK WITH
Brian MacDonald
Founder & Lead Engineer
I've built AI for business after business, and the pattern never changes: every company is short-handed exactly where it matters, and AI is the first real chance to fix it without just hiring more people. I built Mavrick myself to prove it works. On your assessment, I bring that same engineering lens to your operation — what to automate, what to leave alone, and where the money actually is. You're talking to the person who builds it, not a salesperson.
THE AI ASSESSMENT
A study of your business, and a plan you can act on.
This isn't a sales call. It's a working session and a deliverable. Here's what you get:
See it work, live
I demo a real AI agent end to end on our call — so you see exactly how this operates in a business like yours, not a slide deck.
A study of your operation
We map where your team's hours and your revenue are leaking, and which roles AI can take on first for the fastest return.
Built on the tools you keep hearing about
I build with Claude Cowork and OpenAI Codex — the leading AI coding agents. You're getting advice from someone who ships with them daily, not someone reading about them.
Your written AI plan
You leave with a concrete assessment and a prioritized plan for where AI pays off in your business — yours to keep and act on, with or without me.
Book your AI Assessment.
Tell me about your business and we'll get you scheduled.