Custom AI workflows,
designed for your business.
Live in one week.
The Special Ops Team builds the AI automations your team shouldn't be doing manually — connected to your tools, running in your Slack, owned by you. Lead generation, video production, ad operations, or whatever's eating your week.
Three Machines.
Or whatever you need.
Most clients start with one or more of these productized builds. Live in your workspace within two weeks. We also engineer fully bespoke automations on the same engagement model.
Lead Machine
Describe your ICP. Get ideal leads and send optimized outreach emails — every morning.
Reel Machine
Your AI avatar speaks your script. 9:16, branded captions, motion graphics, B-roll. From idea to finished reel in minutes.
Ad Machine
Brief the offer. Get copy, creative variants, and a launch-ready campaign structure inside your Ads Manager. You approve every push.
Custom
Bring us a workflow that takes 10+ hours of human work a week. We'll engineer and deploy the automation end-to-end.
We engineer it.
You own it.
Special Ops works with established companies and operators who need real engineering work delivered fast.
You hold every API contract — HeyGen, Apollo, Meta, Slack, the rest. Your accounts. Your costs. Your audit trail. We coordinate the build and write the code; you own the vendor relationships start to finish.
You work directly with the team in your private Slack channel. Not a queue. Not a portal. Not a chatbot.
When the engagement ends, the work doesn't break. The Machines keep running on your accounts, on your keys, in your workspace.
“We're the engineers — not the owners.”
Operators who code.
Engineers who ship.
Brian leads. The build is delivered by a senior team of engineers and operators who've spent the last decade in marketing ops, paid media, and growth engineering — and the last two years building production AI systems that survive contact with real businesses.
Brian MacDonald
Founder
A decade as a marketing operator and advisor across dozens of B2B and creator-commerce companies — a vantage point that makes one pattern unmistakable: every company is short-handed in marketing, and the work that gets dropped is the work that actually moves revenue.
Brian built Mavrick to take that work, and leads the Special Ops Team that engineers the custom infrastructure on top of it.
From contract to live in two weeks.
Best tools in market. Configured for your business.
Your custom workflows sit on top of the same infrastructure used by the most aggressive growth teams in the world. You bring the keys. We do the work.
Apply for Special Ops.
Six questions. Two-business-day response. All applications reviewed by Brian personally.